The Opportunities Module allows you to keep track of all opportunities. throughout the Sales Pipeline, a track is kept of activities, products and contacts associated with the opportunity.

The opportunity captures key information including:

• Name of the opportunity
• A description of the opportunity
• The current cycle type in the pipeline
• The current date of the current cycle
• A full history of the pipeline cycle
• Estimated Value of the opportunity
• The probability percentage of turning the opportunity into a sale
• What Company, Contact and Site the opportunity is for
• You can associate contacts to the opportunity as well as employees
• You can associate activities to the opportunity
• Products can be linked to the opportunity
• A opportunity cost is available for tracking revenues spent on opportunities. Helping you decide if it’s worth going for certain types of opportunities or not.
• The lead source is captured for reporting analysis, allowing you to see if the lead source is productive
• An opportunity can come from a marketing campaign used in the Campaigns Module, allowing you to analyse good and bad marketing campaigns.
• The reason why the opportunity was won or lost is captured to again help opportunity analysis.
• Charting Tools allow graphical viewing of the pipeline and provide a good way of analysing data from the opportunities.